What is Cybersource Analytics?

Businesses face an ever-present pressure to streamline the payment experience making it frictionless and easy. But how do you stay ahead of the curve and adapt to meet the needs of your consumers?

The answer lies in data. Addressing the demands of shifting markets with confidence requires timely and actionable insights into your business. From transaction volume to accurate account information, our analytics reveal ways to turn your transaction data into business intelligence. Access data points, including consumer spending trends, channel and geographic reports, and declines by reason code. 

Learn how Cybersource Analytics can benefit your business

See all eight instructional videos on YouTube

Historical analytics provide deep payment intelligence insights

Our end-to-end platform lets you assess your payment data—all in one place. Analyzing historical data can help you detect patterns over time. Examining payment transaction data from the previous six months provides an accurate picture of authentications, authorizations, captures, and settlements. Drill down using multiple dimensions such as counts, amounts, currency, amount in local currency, amount in single currency, channel, and issuer BIN (bank identification number).

A series of dashboards provide insight into:

Payer authentication optimization

Authentication enables cardholders to verify and validate themselves at the time of purchase. The payer authentication dashboard provides insight into your authentication rates. View additional details including successes, attempts and authentication rates by date, and more.

Authorization optimization

Authorizations authenticate credit and debit cards and confirm an account’s ability to fund a transaction. This dashboard provides a summary of authorizations for successes and declines, and changes to authorization rates.

Actionable, timely insights

Near real-time analytics and alerting. Real-time analytics and alerts provide practical insights into the here and now. This dynamic analysis of current payment data against historical patterns helps identify potential opportunities. Custom, event-triggered alerts can help ensure you are aware of potential problems as they arise. By addressing anomalies early, you’ll be able to make informed decisions that could help improve authorizations.

Drive transformation through data-driven decision making

‎‎More and more merchants are seeing payments as a strategic element that directly impacts the customer experience and their revenues. It’s important to have a holistic view of end-to-end payment activities to guide your payments strategy. A set of relevant KPIs will help protect and generate revenue while minimizing costs.

Cybersource teamed up with Edgar Dunn to conduct a study on the strategic aspects of fraud and payment optimization and the KPIs that matter most.

Resources

Interested? Let’s talk.