Learn how to make room for more real business by striking a balance between fraud and sales.
Too much business is lost in the tug-of-war between fraud management and sales goals. And it’s not just about lost revenue. It’s the added cost of reviewing false positives and the negative impact on customer experience.
If fraud wins, your top-line revenue can suffer. You can lose too many legitimate customer transactions to super-sensitive fraud filters. If your sales initiative wins and you accept more transactions, your top-line revenue looks better. But your bottom line may take a hit from all the unfiltered fraud attempts.
Get away from the tug-of-war with a solution that is fully equipped to help you with the broader challenge of revenue optimisation—from attracting more customers and increasing order size to reducing the amount of losses from declines and chargebacks.
Have you wondered whether your fraud management tools might be damaging your revenue goals?
Fraud management is just one part of the payment optimisation process. Creating the best customer experience (CX) across all devices and channels is crucial to success. Optimising payments to align with growth is part of that tug-of-war between delivering secure, frictionless payment experiences and protecting your revenue and brand.
Read this white paper to understand how progressive companies are learning from and using fraud losses to grow their business.
A more complete approach